Music Product Design
Wavetable
A sound-tool identity and product site with waveform logic, dark-room contrast and a clearer story for creators.
CLIENT
Wavetable
SERVICES
Music Product Design
TIMELINE
5 Weeks
—
ROLE
Design & build, end to end
( THE BRIEF )
Wavetable had a powerful product with a narrow presentation problem: musicians understood the tool only after a demo.
We designed the brand around signal behavior — waveforms, modular controls and dark-room contrast — then rebuilt the product story so creators could understand value in seconds. The interface direction stayed close to the product, but made the marketing feel more expressive.
The new system helped the team talk to producers, labels and technical buyers without switching identities.
THE PROBLEM
A club-night logo that fell apart at platform scale — no system, no motion, no voice.
THE FIX
One flexible identity, tuned for dark screens, that scales from a favicon to a festival stage.
( THE IDENTITY )
SELECTED FRAMES
How it came together.
( APPROACH — 03 STEPS )
01 — PRODUCT STORY
From specs to sound
We rewrote the narrative around creative control, faster experimentation and studio confidence.
02 — VISUAL LANGUAGE
Signal as structure
We used waveform grids, modular panels and restrained color to connect brand and product.
03 — SITE BUILD
Demo before detail
We created a launch site that leads with use cases, then supports deeper technical evaluation.
What we shipped.
( DELIVERABLES )
They understood the product like musicians, then explained it like designers.
TESS ORION
PRODUCT LEAD, WAVETABLE
Concrete Poetry
A cultural identity for an exhibition series — concrete textures, poetic pacing and an editorial site for programs and essays.