Launch Identity
Static Bloom
A launch identity for a modular plant-care brand — botanical softness balanced with clean technical structure.
CLIENT
Static Bloom
SERVICES
Launch Identity
TIMELINE
3 Weeks
—
ROLE
Design & build, end to end
( THE BRIEF )
Static Bloom was entering a category split between wellness softness and hardware utility. It needed to feel alive, but still credible.
We created an identity around modular growth: structured cards, botanical silhouettes, calm greens and product copy that explains benefits without overpromising. The website introduces the system through use cases instead of specs alone.
The launch package gave the team a flexible identity for packaging, retail, web and investor conversations.
THE PROBLEM
A club-night logo that fell apart at platform scale — no system, no motion, no voice.
THE FIX
One flexible identity, tuned for dark screens, that scales from a favicon to a festival stage.
( THE IDENTITY )
SELECTED FRAMES
How it came together.
( APPROACH — 03 STEPS )
01 — POSITIONING
Care without clichés
We reframed the product around steady plant confidence rather than lifestyle aspiration.
02 — IDENTITY SYSTEM
Modular growth
We built a structured botanical language that works across packaging, web and retail displays.
03 — LAUNCH KIT
Ready for shelves
We delivered the site, packaging rules and product story for launch partners.
What we shipped.
( DELIVERABLES )
They gave us a brand that feels calm on a shelf and smart in a pitch.
PRIYA NARANG
FOUNDER, STATIC BLOOM
Ghost Type
A typographic campaign for an independent foundry — ghosted layers, specimen-driven storytelling and a site made for testing type.