Campaign System
Paper Planes
A lightweight campaign system for a travel membership — folding motion, sharp copy and a landing page that moves fast.
CLIENT
Paper Planes
SERVICES
Campaign System
TIMELINE
2 Weeks
—
ROLE
Design & build, end to end
( THE BRIEF )
Paper Planes needed a campaign that could launch quickly and still feel ownable in a crowded travel market.
We treated the plane as a behavior, not a logo: folds, routes, reveal moments and modular cards became the campaign language. Copy stayed short and useful so the offer stayed visible on every scroll.
The system launched as a lean landing page with enough supporting assets for paid, email and organic channels.
THE PROBLEM
A club-night logo that fell apart at platform scale — no system, no motion, no voice.
THE FIX
One flexible identity, tuned for dark screens, that scales from a favicon to a festival stage.
( THE IDENTITY )
SELECTED FRAMES
How it came together.
( APPROACH — 03 STEPS )
01 — CAMPAIGN STRATEGY
One offer, one motion
We stripped the message down to the membership promise and built the concept around folding routes.
02 — VISUAL SYSTEM
Paper that travels
We created a crisp set of fold patterns, route lines and motion cues for web and ads.
03 — LANDING PAGE
Built for sign-up
We shipped a fast campaign page with short sections, clear proof and an immediate conversion path.
What we shipped.
( DELIVERABLES )
It gave the campaign a shape people remembered after one scroll.
NORA VALE
MARKETING LEAD, PAPER PLANES
Mono Archive
A monochrome archive redesigned for discovery — precise grids, calm typography and a system for years of cultural material.